888Sport opened its virtual doors in 2008 and is considered one of the most popular multinational online sports betting companies in the world. Situated in Gibraltar, 888Sport is owned and operated by Cassava Enterprises and is a subsidiary of 888 Holdings. Apart from offering a comprehensive sports betting experience, the site also offers other gambling products, such as online poker and an online casino.
In 2010, 888Sport started getting involved in sponsorship deals where the company had a sponsored stand at the famous Fontwell Park Racecourse. In 2011, Santiago Canizares, the former Spanish football player, joined 888Sport as the European brand ambassador for the company. In 2012, Ian Wright, the former English professional football player, joined 888Sport as pundit throughout The Euros, and in 2014, Emma Spencer, the Channel 4 Racing presenter, joined 888Sport as the official horse racing expert. During the fight between Carl Froch and George Groves in 2014, 888Sport managed to receive media coverage for the way in which it utilised social media before the fight took place. In 2013, 888 Holdings was licensed by the Nevada Gaming Commission to offer online gaming which made 888 Holdings one of the first non-US companies to operate within the United States. In addition, 888Sport is also a member of the European betting integrity body (ESSA).
888Sport welcomes newly registered players with a unique welcome offer. You simply need to make a minimum deposit of $10 and 888Sport will match that first deposit with a 100% matched bonus up to $200.
Apart from the unique welcome offer, 888Sport also caters to existing players with a sensational range of promotions. For instance, the Acca Attack is aimed towards accumulator or parlay bets. This promotion will award you with boost tokens when you place an accumulator on five legs or more, and should all your selections be correct, you will receive a minimum boost of 10% of your profit for any future bets. The site further impresses with a Weekend Booster promotion that incorporates Profit Boost Tokens on soccer matches from Friday to Sunday every week. The Boost Tokens begin at 25% and increase in value after five bets. Once you reach twenty bets, you will receive a token to the value of 100%.
Bettors can also look forward to the American Dream promotion that is targeted towards American sports and focuses on accumulator and parlay bets. Should one of your parlay bets be incorrect, 888Sport will award you with a cash refund up to a maximum of $25. Lastly, 888Sport also provides a Big Bet Bounty promotion that offers a leaderboard style competition where players can win their share of $2,000 in free bets should you make the top 10 on the leaderboard.
888Sport utilises a black and orange website layout that is not only user-friendly but also extremely easy to navigate. Everything you need is well-presented on the site with several categories displayed at the top of the page, including sports betting, live betting, promotions, sports, mobile, and VIP. Punters can also select from several languages at the top of the page, as well as use their login details to access their accounts.
All sporting events are neatly presented on the left-hand side of the homepage, while the most popular sporting events, promotions, and live sports are displayed in the centre of the homepage to ensure bettors can easily gain access on the most popular events for the day. Depending on your status and the promotions you previously claimed, the site will automatically provide promotional offers and sporting events that coincide with what you've previously wagered on or what promotion you are entitled to next. This is a fantastic feature to ensure you don't miss out on anything with every login.
888Sport is home to a fantastic range of sports markets, ensuring that even the most avid sports betting enthusiast is well catered for. The sports markets include Politics, Soccer, Basketball, Tennis, Football, Horse Racing, Cricket, Golf, Cycling, Handball, Volleyball, WWE, Yachting, Surfing, Greyhounds, Rugby, Snooker, MMA, Baseball, Darts, Boxing, Ice Hockey, Motorsports, E-Sports, Netball, and Trotting.
In terms of betting types, punters will be pleased to know that 888Sport offers an average of 30 betting types for each sporting event, including Parlays, Accumulators, Points spreads, Each Way bets, Reverse bets, If bets, Progressive Parlays, Futures, Outrights, Teasers, and more. Punters can also choose from a variety of betting odds, such as American, Decimal, and Fractional odds.
Apart from offering an overwhelming selection of sporting events and betting types, 888Sport also offers an innovative and convenient live streaming feature. This allows punters to closely follow the game or match from either their desktop or mobile devices. The live streaming feature covers most sporting events and can be streamed in full HD which makes your entire online betting experience even more enjoyable. While watching the match or game, you can also place an assortment of bets which are updated in real time.
888Sport not only offers a premium desktop version of the site but also provides a truly innovative mobile site that can be accessed by simply visiting 888Sport on your mobile device. The 888Sport site will function perfectly on most web browsers, including Google Chrome, Mozilla Firefox, Opera, Safari, and Internet Explorer. Apart from the mobile site, iOS users can also look forward to a dedicated mobile app that you can receive by contacting the support desk at 888Sport.
888Sport offers a decent selection of trusted and reliable withdrawal methods to ensure you can easily receive your winnings from the site. The most popular withdrawal methods include PayPal, Webmoney, Skrill, Entropay, Neteller, Wire Transfer, Credit Cards, and UK Debit cards as 888Sport predominantly caters to the European markets. Withdrawal requests can take up to 24 hours to get processed and should reflect in your account within 1 to 7 working days, depending on the withdrawal method you choose to use. The site does not charge any additional fees when making a cash-in request and the maximum you can cash-in per month is $30,000.
As a publicly traded company on the London Stock Exchange, 888Sport is licensed and regulated by two prestigious jurisdictions, including the Gibraltar Betting and Gaming Association and the UK Gambling Commission to ensure safety, reliability, and fairness to all customers. The site also utilises the latest SSL encryption technology to safeguard both your personal and financial information. When it comes to customer support, 888Sport does not offer support around the clock. You can only reach them during normal business hours, from 9am to 10pm GMT. You can either email them from the site or give them a call to assist you with your query. Unfortunately, the site does not offer a live chat facility like most other sports betting sites.